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Guide

Prompting AI Images for Real Design Work

AI image generation is incredible at vibes and terrible at specifics — unless you prompt for what designers actually need: composition, negative space, and style consistency.

Prompt for the layout, not just the subject

Bad prompt: "a coffee shop". Good prompt: "warm minimalist coffee shop interior, empty wooden counter in the lower third with copy space above, soft morning light, editorial photography style".

The difference: the good prompt specifies composition (where things sit), negative space (room for your headline), and a style anchor (editorial photography). In the photoaicompany AI panel, generated images drop onto your canvas as layers — prompt them like backgrounds and components, not finished posters.

Style anchors that work

"flat vector illustration" — for icons, spots, and infographic elements.
"editorial photography" — for realistic lifestyle imagery.
"soft 3D render, studio lighting" — for product-style hero visuals.
"duotone" plus your brand color — for images that match your palette instantly.

What AI images are bad at

Text inside generated images (it garbles), exact brand colors (close, not exact), and consistent characters across generations. The fix: generate the imagery with AI and add text, logos, and brand colors as real layers in the editor — which is exactly how the workflow is designed.

Mind your credits

AI generation uses monthly credits, shown honestly in the AI panel with your remaining balance. Pro plans get more credits each month. Iterate cheaply: generate small, pick a winner, then generate variations of the winner rather than rolling the dice ten times.

Frequently asked questions

Not reliably — text in generated images often garbles. Generate the imagery with AI and add headlines as real text layers in the editor.

Generation uses monthly AI credits, visible in the AI panel. Free plans include an allowance; Pro plans get more each month.

Try it yourself

Everything in this guide works in the free editor — open the app and follow along.

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Follow the idea

Prompting AI Images for Real Design Work

Follow the dot — it traces the argument of this article.

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Drag the cards — they glide with inertia. Scroll — the blob morphs and the dot traces the flow.

Don’t just read

Key takeaways

The article’s section on “Prompt for the layout, not just the subject” is the one to re-read — it carries the practical core of the piece.
The article’s section on “Style anchors that work” is the one to re-read — it carries the practical core of the piece.
The article’s section on “What AI images are bad at” is the one to re-read — it carries the practical core of the piece.

Do the work

Put it into practice

1
First pass
Read once for the big idea, ignoring the details.
2
Second pass
Re-read with your current project open beside it.
3
Apply
Apply one technique from the article today — just one.
4
Compare
Save the result and compare it against your previous work.

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