Instagram rewards designs that look native to the feed — bold type, strong contrast, and layouts that read at a glance. These templates are built at Instagram's exact recommended sizes: 1080×1080 px for square feed posts and 1080×1920 px for stories and reels covers.

Open any template and make it yours: swap the headline, drop in your own photos or AI-generated imagery, apply your brand kit colors and fonts with one click, then export a crisp PNG or JPG ready to post.

Recommended sizes

UseSize
Square post1080 × 1080 px
Portrait post1080 × 1350 px
Story / Reel cover1080 × 1920 px

ready to customize

How to use a instagram posts & stories template

  1. Click Use this template on any design you like.
  2. The editor opens with the template loaded — edit text, images, colors, and fonts.
  3. Apply your brand kit in one click to restyle the whole design.
  4. Export as PNG, JPG, PDF — no watermark, ever.

Frequently asked questions

Square posts perform best at 1080×1080 px; portrait posts at 1080×1350 px fill more of the screen. Stories and reels covers are 1080×1920 px. These templates are pre-sized so you never have to guess.

Yes — every template is fully editable, so you can restyle it with your brand colors, fonts, and logo, then export without a watermark on any plan.

Yes — templates open in the editor free, and exports carry no watermark on any plan. Some templates are marked Pro and need a paid plan to use.

No. Click Use this template and start editing anonymously. You'll only need an account when you want to save your work to the cloud.

From blank to brilliant

Instagram Posts & Stories templates, in motion

Remix the grid, flip the view — the templates keep up.

PickCustomizePublish
Cameras on leather straps hanging from persons shoulder — Instagram Posts & Stories templates motion card

A canvas that keeps upInstagram Posts & Stories templates — frame 1 of 4

Black flat screen computer monitor on white table — Instagram Posts & Stories templates motion card

Type that performsInstagram Posts & Stories templates — frame 2 of 4

White printer papers on yellow wall — Instagram Posts & Stories templates motion card

Photos with presenceInstagram Posts & Stories templates — frame 3 of 4

Office workers discussing at a table with a laptop and color swatches — Instagram Posts & Stories templates motion card

Export without fearInstagram Posts & Stories templates — frame 4 of 4

Drag the cards — they glide with inertia. Scroll — the blob morphs and the dot traces the flow.

The method

How to use Instagram Posts & Stories templates

Five steps from template to finished design. Follow them in order and skip the guesswork.

1

Pick the bones, not the demo

Judge a template by its structure — you’ll replace every word and pixel anyway. The right template is 70% right before you touch it.

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Set of paintbrushes on table — Instagram Posts & Stories annotated figure
Instagram Posts & StoriesVersion · Colors
Templates
Shadow
Align
Step 1: Pick the bones, not the demo — the Instagram Posts & Stories method
  1. 1
    Step 1 Pick the bones, not the demo
  2. 2
    Your turn Do this in the editor — it takes about a minute per step.
2

Swap in your photo

Replace the demo image with yours. One strong real photo beats the placeholder every time.

Text on white paper — Instagram Posts & Stories annotated figure
Instagram Posts & Stories
FramesArrangLayersShare
Step 2: Swap in your photo — the Instagram Posts & Stories method
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    Step 2 Swap in your photo
  2. 2
    Your turn Do this in the editor — it takes about a minute per step.
3

Rewrite every word

Templates ship with filler; your message is the design. Write the real headline before styling anything.

Instagram Posts & StoriesHistory
Computer monitor turned on — Instagram Posts & Stories annotated figure
Align
Shadow
Blur
Step 3: Rewrite every word — the Instagram Posts & Stories method
  1. 1
    Step 3 Rewrite every word
  2. 2
    Your turn Do this in the editor — it takes about a minute per step.
4

Recolor to your brand

Apply your palette in one move. Instant brand alignment, zero fiddling.

Video editor working on desktop computer in office — Instagram Posts & Stories annotated figure
Instagram Posts & Stories
HistorTextResizeGradie
Step 4: Recolor to your brand — the Instagram Posts & Stories method
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    Step 4 Recolor to your brand
  2. 2
    Your turn Do this in the editor — it takes about a minute per step.
5

Resize for every placement

One design becomes a full set — square, story, banner — with the resize tool. Never stretch; always reflow.

Photo editing — Instagram Posts & Stories annotated figure
Instagram Posts & Stories
Version100%
Fonts93%
Icons86%
Align79%
Text72%
Frames65%
Step 5: Resize for every placement — the Instagram Posts & Stories method
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    Step 5 Resize for every placement
  2. 2
    Your turn Do this in the editor — it takes about a minute per step.
Inspiration

Where Instagram Posts & Stories designs get used

Colorful makeup palettes in close up view — Instagram Posts & Stories in use
Document the decisions. Note why the palette, type, and layout were chosen — future-you inherits the reasoning. This is doubly true when the job is Instagram Posts & Stories.
Open laptop placed on table near window — Instagram Posts & Stories in use
Squint test everything. Blur your vision: whatever still reads is your true hierarchy — fix the rest. Apply this inside Instagram Posts & Stories today — the improvement is instant.
Man and woman doing photo session in home office — Instagram Posts & Stories in use
Less, but better. Remove one element and see if the design improves — repeat until it stops improving. Try it on your next Instagram Posts & Stories project and compare the result.
A black and white photo of a building with neon lights — Instagram Posts & Stories in use
Start from the message, not the decoration. Write the one sentence this design must communicate, then build everything in service of it. Instagram Posts & Stories rewards this discipline more than most tools do.
Visual guides

Every fact, visualized

Ten detailed infographics — every number real, every label earned. Built for Instagram Posts & Stories templates, only on this page.

Anatomy of a Instagram Posts & Storiestemplates templateSix zones every good template nails.Headline zoneTop third. One message, sized tosurvive a two-second glance.Hero photoThe emotional anchor. Swap in yourown strongest image.Body copySupporting detail, left-aligned,generous line spacing.Brand stripLogo and palette applied — instantrecognition.CTA blockOne action, one button. Never twocompeting asks.Safe marginsBreathing room on all sides; nothingtouches the edge.
Instagram Posts & Stories templates template anatomy
The 5-step Instagram Posts & Storiestemplates methodTemplate to finished design in five moves.1Pick the bonesJudge structure, not demo content — 70% right is thesweet spot.2Swap the photoYour image replaces the placeholder. One strong photowins.3Rewrite every wordReal headline first, styling second. Filler never ships.4Recolor to brandApply your palette in one move — instant alignment.5Resize & exportReflow for each placement, export sharp, keep themaster.
Instagram Posts & Stories templates customization method
Standard sizes, memorizedReal dimensions the platforms actually use.Instagram post — 1080 × 1080The square workhorse. Start here for feeds.Story / Reel — 1080 × 1920Full-bleed vertical. Keep text inside the central 80%.YouTube thumbnail — 1280 × 72016:9. Big type, high contrast, readable at 120px wide.Presentation — 1920 × 1080Widescreen slides. One idea per slide, always.
Instagram Posts & Stories templates — standard design sizes
Typography scale that worksA scale, not a guess.Display — 48px and upHeadlines earn attention at scale. Go big or go home.Heading — 28–36pxSection titles. Clearly smaller than display, clearlybigger than body.Body — 18–24pxReadable copy. Below 16px on web is a squint test.Caption — 12–14pxFine print and labels. Never for anything that matters.
Instagram Posts & Stories templates — typography scale guide
Color: the 3-color ruleRestraint is the whole game.1BackgroundThe stage. Quiet, calm,out of the way.2InkYour text color. Maximumcontrast, always.3AccentOne vivid color,reserved for actions andhighlights.
Instagram Posts & Stories templates — the three-color rule
Photo swap checklistRun this every time you replace the demo image.✓One strong photo, not five weak onesGive it room — let it carry the design.✓Text lives in quiet zonesSkies, walls, blurred edges — not over faces.✓Grade matches the paletteWarm photo + cool palette = visual argument.✓Export at 2x for retinaBlur hides at fit-to-screen and ambushes at 100%.
Instagram Posts & Stories templates — photo replacement checklist
Do / don’tFast rules for template work.DoDon’tCustomize the structure✓Ship the demo content✓Keep one accent color✓Add a fifth font✓Resize per placement✓Stretch one design everywhere✓
Instagram Posts & Stories templates — template do’s and don’ts
Pick your format firstDimensions decide where the design can live.1Name the placementFeed, story, thumbnail, slide — each has its owngrammar.2Set dimensions before stylingReflowing a finished design is surgery; starting rightis hygiene.3Design at 2x the smallest exportDownscaling stays sharp. Upscaling never does.
Instagram Posts & Stories templates — format-first workflow
Export QACheck these before anything ships.✓Preview at 100% zoomArtifacts hide at fit-to-screen.✓Text inside safe zonesPlatforms crop edges and cover corners with UI.✓PNG for text, JPG for photosJPG smudges letterforms — never for type-heavy work.✓Master saved in the appExports are disposable; the design is the asset.
Instagram Posts & Stories templates — pre-export quality checklist
Instagram Posts & Stories templates: the60-second versionEverything above, compressed.5StepsBones, photo,words, color,export.3Colors maxBackground, ink,one accent.2xExport scaleRetina-sharp,every time.1MessageOne design, onejob, one CTA.
Instagram Posts & Stories templates cheat sheet

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INSTAGRAM POSTS & STORIES TEMPLATES — PAGE TELEMETRY

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